SUSTAINABLE PACKAGING
MAJOR COMMITMENT
To develop demonstrable sustainable packaging for all D&G product lines
STRATEGIC RECOMMENDATIONS
Eliminate all single-use plastic packaging by 2026
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Replace plastic lamination with FSC-certified recycled cardboard and paper
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Replace plastic packaging with TIPA compostable zipper pouches
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Avoid “over-packaging”
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Eliminate tissue paper and bubble wrap: use compostable garment bags or EcoEnclose Corrugated Bubble for product protection where necessary
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Eliminate ribbons and bows from boxes and bags
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Optimise packaging to improve shipping efficiency
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Redesign packaging for optimum stackability in transit*
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Reduce packaging weight using ultra-light plant-based micro-fibrillated cellulose
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Utilize Eco-Friendly Raw Materials
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Replace conventional petroleum-based ink with more safe and sustainable algae ink
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Partnerships for packaging innovation
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Partner with Canopy’s Pack4Good Initiative and receive free support developing systems to eliminate packaging from ancient and endangered forests.
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*Membership in Sustainable Packaging Coalition will afford D&G insight into innovation in the field without expanding into major R&D investments
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PROJECTED IMPACT
People
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Minimise contribution to increasing incidence of cancer, birth defects and cardiovascular disease linked to plastic pollution
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Improve the fate of fishermen by reducing contribution to reduced fishing catches caused by plastic pollution
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Contribute to reducing economic costs caused by plastic clean-up and declining coastal tourism
Planet
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Reduce the impact of plastic pollution on millions of animal and plant marine species
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Decrease D&G’s toxicity footprint by using non-toxic FSC-certified packaging substitutes
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Minimise consumption of energy-heavy petroleum-based materials by eliminating single-use plastic
Profit
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Returns from efficiency improvement: Reducing packaging will decrease costs and optimised “stackable” packaging will reduce shipping costs
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Recapture attention and revenues from sustainability-minded consumers
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The Pack4Good Initiative consultation may illuminate potential cost savings through additional efficiency improvements
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High impact: In the absence of salespeople, packaging is the first consumer touchpoint, conveying a tangible message about D&G’s renewed commitment to responsible luxury
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Products may be sold at a premium to respect margins
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Cost decreases likely: As more competitors inevitably move towards low-energy packaging, costs will likely decrease as demand brings about innovation and economies of scale
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Membership with the Sustainable Packaging Coalition will afford insight into innovation in the field at the cost of only a €5500 annual membership fee
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Timeline
Q1 2021: Cease purchases of non-sustainable packaging materials (plastic, ribbons, bubble wrap, tissue paper) and begin phase-out of existing supplier contracts
Q1 2021: Partner with Canopy’s Pack4Good Initiative and begin consultation
Q1 2021: Become a member of the Sustainable Packaging Coalition
Q1 2022: Newly implemented Sustainability Committee realises the new packaging strategy with new sustainable suppliers
Plastic-free packaging by 2022 at the latest
Proposed Sustainable Packaging. Sustainable algae ink on paper and cardboard sourced from responsibly managed forests.